Business Communication – A Key to Improve Customer Satisfaction

Collaboration Strategy of Business-to-Business Enhancing Customer Satisfaction

This paper focuses on demand chain management, which accomplishes the synchronization of demand with supply through collaboration of buyer and supplier across the chain. And the purpose of it is to find the relationship between four integration strategies produced by combining supply integration and demand integration and its impacts on two performances, operating efficiency and customer satisf...

A Quality Function Deployment Based Approach in Service Quality Analysis to Improve Customer Satisfaction

In metropolitan development management, quality of public services is influential in every public sector to satisfaction of citizens on quality of services. Nowadays, satisfaction are with such important matters that should be considered in the planning, implementation, management and maintenance of many public services such as subway, transportation, traffics, parks, markets and so on. Th...

The Key Link to Improve Resident Satisfaction

Customer satisfaction analysis: Identification of key drivers

A problem of identifying key drivers in customer satisfaction analysis is considered in relation to Kano theory on the relationship between product quality and customer satisfaction using tools from Cooperative Game Theory and Risk Analysis. We use Shapley Value and Attributable Risk techniques to identify priorities of key drivers of customer satisfaction, or key dissatisfiers and key enhancer...

The Expert System Designed to Improve Customer Satisfaction

Customer Relationship Management becomes a leading business strategy in highly competitive business environment. It aims to enhance the performance of the businesses by improving the customer satisfaction and loyalty. The objective of this paper is to improve customer satisfaction on product’s colors and design with the help of the expert system developed by using Artificial Neural Networks. Th...